What is a Podcast & How Does it Work?

So you might have heard your friend talking about podcasts or you might have read something related to it in the internet and wondered what a podcast is? Well basically a podcast is radio show program which are broadcast-ed over a number of episodes. This show can either be listened to using live internet radio streaming or else this can be downloaded and played later in a computer.

The term ‘podcast’ derives from the word ‘iPod’ and ‘broadcast’. The term was coined in the late 2004.

Where does the programs come from?
The program and the shows can be made by anyone from anywhere in the world. This means that you need only a computer with a decent internet connection to start your broadcasting or ‘podcasting’. During the early days, when cellular broadcasting radio networks were still popular, podcast did not receive any major attention. But with the rise of internet users and availability, podcast became insanely popular and hit among the audience. Many major broadcasters saw the potential and quickly made a shift to this digital network.

How do I listen to a podcast?
To start listening to a channel in podcast, all you need is an android smartphone, iPhone or a windows computer. If you have either one of the above with a decent internet connection, you are good to go.

Now in order to connect to a station or channel you should download and install a dedicated application. Pocket casts is one of the best podcast application that is available for all the three major operating systems.

If you do not want to download any software, there are tons of websites out there which allows you to stream the stations online. BBC have a dedicated podcast website for this purpose. There are also many others and a simple Google search would be enough to find them all.

Why should I use podcasts at all? Podcasting is not just limited for entertainment and an alternative for conventional radio stations. This is a medium that is used by almost all the companies and brands.

There are a number of reasons for this and some of them are:

1. To connect with a customer deeply: It is possible to create a private channel for a person. This way, when a company broadcasts to a consumer, it is more personal and intimate. It is the best way to make them feel included.

2. Low costs: Unlike other forms of promotions, this does not require paper costs, printing and does not have any post production expenses. This does not even require the company to buy database as the application will store the messages in their own servers.

3.Portability: Customers does not have to be at a specific place at a specific time to see the the company’s ad. As the podcasts supports smartphones and laptops, the information can reach customer wherever they are.

4.Time efficient: Podcasts saves time. You could be eating, traveling or getting dressed while you are listening to podcast. Many companies uses podcast to discuss thus saving time instead of conducting a conference or meeting.


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